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WPP’s CTO says AI is reshaping advertising. But creative judgment needs to remain in human hands

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
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By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
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January 21, 2026, 1:04 PM ET
Stephan Pretorius is the chief technology officer at WPP.