How social media upended the 75-year-old playbook of big CPG

January 28, 2026, 9:30 AM ET

Oisin Hanrahan is the Co-founder and CEO of Keychain, an AI-powered manufacturing platform for the consumer packaged goods industry that’s raised $78 million to date, backed by Wellington Management and BoxGroup, as well as General Mills and Hershey’s.

Prior to Keychain, Hanrahan co-founded Handy, where he raised over $100 million in venture capital, leading it to a nine-figure acquisition by Angi (Angie's List). He later served as CEO of the combined, multi-billion-dollar public company with 5,200 employees.