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Using AI just to reduce costs is a woeful misuse of a transformative technology

By
Nigel Vaz
Nigel Vaz
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By
Nigel Vaz
Nigel Vaz
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January 15, 2026, 3:00 AM ET

Nigel Vaz is CEO of Publicis Sapient, the technology company belonging to Publicis Groupe.

Industries which don’t make this pivot—from using AI to cut costs to using it to find new opportunities for growth—are going to be caught flat-footed.

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